Hi, I'm Joe.

I've spent my life chasing the same feeling - the moment an audience, wherever they are, stops thinking and starts feeling. It's what pulled me toward performing as a kid, and it's what's kept me hooked ever since, on stage and behind it.

How I got here

I understand performance from both sides of the rehearsal room.

I started as a dancer - training with the Royal Ballet School's junior programme, then professionally at Elmhurst Ballet School, before joining The Walt Disney Company. It gave me a front row seat to what world class entertainment actually takes.

An injury ended my performing career sooner than I expected. It also opened the door to television - I joined RDF Television as an intern, and built a career producing some of the UK's biggest entertainment formats for ITV and the BBC.

Today, I work across television, live events and brand experiences. From arena tours to opening ceremonies - bringing the same instinct to all of it: what will people remember?

That's the question I never stop asking.