The Challenge
Finding new ideas inside a format that's been running for two decades, without losing what makes it work.

My Role
Senior Dance Producer. Produced five couples, creating concepts and pitch decks for the team each week.

What I Learnt
"Icarus" — my first original group concept, built around Greek mythology — taught me you can push an audience further than they expect. But watching Hamza & Jowita lift the glitterball, and seeing Helen & Gorka's Couples' Choice go viral reminded me why: the audience comes first. You can experiment, but never forget who you're making it for.